About Fleur...

Honestly? It started with a group chat.

A few of us kept sending each other links. "Omg this is cute but £120??" or "love this but the quality looks dodgy." We, and probably you too, had been doing it for years. Finding something we actually loved felt like a full-time job, and even when we did, it either cost a fortune or fell apart after two washes (sigh).

So we thought... why not just do it ourselves?

So Fashions by Fleur is born. A feisty group of women in our 20 to 30s who genuinely love fashion and got tired of the gap between beautiful and affordable. We built this store because we wanted somewhere we would actually want to shop; with fresh styles, real quality, and prices that don't make you wince.

We pick every single piece ourselves. If we wouldn't wear it, it doesn't go up. Simple as that!

We're not a big faceless company. We're just a group of mates who started something, and we couldn't be happier that you're here for it.

Welcome to Fleur🌸